“BILLY” DURANT: THE MAN WHO BUILT GENERAL MOTORS, LOST IT, THEN TOOK IT BACK AGAIN – PART ONE
In 1916, Chevrolet bought General Motors. That’s right: Chevrolet bought General Motors, not General Motors bought Chevrolet. This is how that happened. William C. (“Billy”) Durant founded General Motors. Durant was originally in business as the Durant-Dort Carriage Company manufacturing carriages. He was a forward thinker with imagination and early saw the potential of automobile…