Jordan Playboy Advertisement
THE “ASSEMBLED CAR” MAKES A COMEBACK

One hundred years ago, many automobiles were produced from standardized components purchased from others, rather than from components manufactured in house by the automobile company.  Comprising 25% of the new car market…

1959 Cadillac Sedan deVille Life Magazine advertisement
CADILLAC AND THE PENALTY OF FAILURE

To the management of Cadillac, today is about SUVs.  Tomorrow is electric.  The Cadillac luxury sedan is   .   .   .  yesterday. They do, however, promise a new luxury sedan in the future…

1974 Cadillac Miller Meteor ambulance
PROFESSIONAL CAR SOCIETY CONCOURS D’ELEGANCE

Writing almost a decade ago for Hemming Classic Car, an author concluded that “[s}adly, by the early 1930s, the custom coachwork era was ending, and it was all but gone by the…

Wheel
THE WHEEL IN AUTOMOTIVE HISTORY

Automobile Chronicles is about “Automotive History – Then and Now.”  But there would not be any automotive history were it not for the wheel.   Two of our readers, Emily and Melissa, who…

Ford dealer taking delivery of new cars in 1940's
TESLA NEEDS DEALERS TO MAKE A PROFIT

Over one hundred years ago, automobile manufacturers invented dealers to save themselves the capital cost of maintaining inventory and to make the process of delivering new automobiles to customers both efficient and…

1935 Packard One-Twenty advertisement - not the real reason Packard died
THE REAL REASON PACKARD DIED

The One-Twenty vs. the “Senior” Model Packards Those who attribute Packard’s demise to introduction of the One-Twenty model in 1935 indulge in the fallacy that corporations fail from one factor which, had…