“SOMEWHERE WEST OF LARAMIE”: NED JORDAN AND THE BIRTH OF MODERN AUTOMOBILE ADVERTISING
It began by describing her: “Somewhere west of Laramie, there’s a bronco-busting, steer roping girl who knows what I’m talking about . . . the lass whose face is brown with the sun when the day is done of revel and romp.” The car was described only as an enhancement of her style: “There’s a…

